BIKE24 Summer Tour

When briefed on BIKE24’s objectives to grow closer to the community and promote its core values and expertise, RASOULUTION’s response was to jointly develop an itinerant event concept which could deliver a vast range of brand experiences across the most important target markets in Europe and takes place over several summer months (May to September).


The proposed solution was to bring BIKE24 on the road, which would have enabled them to work with a broad network of assets such as existing event, bike destinations, ambassadors, strategic partnerships, and social media content. The “BIKE24 Summer Tour“ was born as a user-friendly experience for everybody to connect with the brand on their local ground.


The result was achieved through high number of relevant consumer interactions and positive brand association, as well as newly identified local ambassadors, all of which contributed to reaching a top-of-mind status for BIKE24 in the targeted markets.

Bike Kingdom Lenzerheide – The Legend of Tommy G


Every kingdom needs its legends and who better to answer this call for the Bike Kingdom Lenzerheide than Belgian rider Thomas Genon. Spending lots of time in Switzerland, he welcomed this new role with open arms, building upon his own legend with the support of no one less than Anthill Films.

RASOULUTION’s history with Lenzerheide as well as Anthill Films goes way back, so putting those two parties together with one of our athletes was icing on the cake for us. Collaborating closely with both Lenzerheide and Anthill Films meant we had our work cut out for us. Starting with talent management and coordination between athlete, production crew and tourism client, and accompanying the project all the way until launch, we also carried out the public relations and media work surrounding the online premiere of the video.

To watch the main video, click here and if you want a look behind the scenes of what it takes to put such a production together, check out this video by Canyon.

All photos shot by Sterling Lorence.

ABUS – Driven By Heritage

ABUS came to us with a clear mission: they wanted to reinvent their presence within the Mountain Bike industry, from the ground up. This meant new brand ambassadors, new messaging, new content – an opportunity we embraced with open arms.

After working closely together with ABUS to find the perfect ambassadors, a trio of athletes was secured that would be the faces of their new “Driven by Heritage” Mountain Bike campaign – including two video productions executed by us; “Roots of Progression” and “Defining New Lines.”

With successful productions in France and in Germany, the campaigns travelled around the world, generating more than 30 publications and reaching close to 1 million views across YouTube, Facebook and Instagram.

Since those two campaigns, we’ve been working on a number of new projects for ABUS.

Alongside content production, we’re also working closely with ABUS on an ongoing basis in a variety of fields – including communication and public relations, as well as product design, product naming and brand development,

Watch the two videos below and take a look at some of the photos shot by Piotr Staron.

Day Out with Dad


The family-oriented bike region of Serfaus Fiss Ladis tasked us with showcasing the bike park and the trails around the idyllic Austrian destination in an action-packed and fun way.

The choice of riders was important: Canadian young gun Jackson Goldstone, who has made a name for himself within the industry as one of the most progressive riders in his age group, and his dad – who have been visiting Serfaus-Fiss-Ladis for a number of years prior, were a natural fit to show family fun, while also showing Jackson’s impressive riding ability as the duo explores the bike park and beyond, all set against the scenic backdrop of the Austrian Alps.

Make sure to watch the video below and scroll down for a gallery of some of our favorite shots, shot by Piotr Staron.


Bormio_by Markus Greber_2814

Tasked with the development of the region’s summer cycling and tourism presence within the global media, RASOULUTION’s task was to promote the world-renowned winter destination to summer sports lovers around the world, from road cyclists to trail and enduro riders.

By promoting the region and highlighting a number of special events, such as Giro d’Italia and the Granfondo Stelvio Santini, we were able to raise the global footprint of the Bormio region, putting the Italian destination firmly on the map of many cycling enthusiasts as one of the go-to summer spots.

You can see some impressions of our work for the Bormio Tourism Board below.

Photography by Markus Greber.

Graubunden – Home of Trails

What do you get when you mix one of Switzerland’s most idyllic Mountain Bike destinations with the riding of world-famous mountain biker Danny MacAskill and sprinkle a bit of Switzerland’s own Claudio Caluori, well-known for his epic UCI Mountain Bike World Cup race course previews and LIVE commentary, on top? The perfect duo to explore Graubunden’s “Home of Trails”, their new global campaign aimed at bringing mountain bikers from all over the world to the impressive and varied trails of the Swiss region.

For this, RASOULUTION was involved every step of the way, working alongside advertising agency Jung von Matt. We consulted in the pre-production stages and made sure that Danny MacAskill would be the perfect fit for the campaign.

To date, the Home of Trails video has amassed over 5 million views and has been featured on leading media platforms around the world, both online and in print.

Scroll down to see some impressions from the campaign, shot by Martin Bissig.