Tasked with the development of the region’s summer cycling and tourism presence within the global media, RASOULUTION’s task was to promote the world-renowned winter destination to summer sports lovers around the world, from road cyclists to trail and enduro riders.
By promoting the region and highlighting a number of special events, such as Giro d’Italia and the Granfondo Stelvio Santini, we were able to raise the global footprint of the Bormio region, putting the Italian destination firmly on the map of many cycling enthusiasts as one of the go-to summer spots.
You can see some impressions of our work for the Bormio Tourism Board below.
Photography by Markus Greber.
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