Graubunden – Home of Trails
What do you get when you mix one of Switzerland’s most idyllic Mountain Bike destinations with the riding of world-famous mountain biker Danny MacAskill and sprinkle a bit of Switzerland’s own Claudio Caluori, well-known for his epic UCI Mountain Bike World Cup race course previews and LIVE commentary, on top? The perfect duo to explore Graubunden’s “Home of Trails”, their new global campaign aimed at bringing mountain bikers from all over the world to the impressive and varied trails of the Swiss region.
For this, RASOULUTION was involved every step of the way, working alongside advertising agency Jung von Matt. We consulted in the pre-production stages and made sure that Danny MacAskill would be the perfect fit for the campaign.
To date, the Home of Trails video has amassed over 5 million views and has been featured on leading media platforms around the world, both online and in print.
Scroll down to see some impressions from the campaign, shot by Martin Bissig.
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