ABUS – Driven By Heritage
ABUS came to us with a clear mission: they wanted to reinvent their presence within the Mountain Bike industry, from the ground up. This meant new brand ambassadors, new messaging, new content – an opportunity we embraced with open arms.
After working closely together with ABUS to find the perfect ambassadors, a trio of athletes was secured that would be the faces of their new “Driven by Heritage” Mountain Bike campaign – including two video productions executed by us; “Roots of Progression” and “Defining New Lines.”
With successful productions in France and in Germany, the campaigns travelled around the world, generating more than 30 publications and reaching close to 1 million views across YouTube, Facebook and Instagram.
Since those two campaigns, we’ve been working on a number of new projects for ABUS.
Alongside content production, we’re also working closely with ABUS on an ongoing basis in a variety of fields – including communication and public relations, as well as product design, product naming and brand development,
Watch the two videos below and take a look at some of the photos shot by Piotr Staron.
Let’s Work Together!
Interested in seeing what we could do for you and your brand?
We’d love to sit down with you, listen to your story and brainstorm about possibilities. Send us a message and we’ll be in touch!