It might have been delayed by a year, but Tokyo 2020 was worth the wait for Swiss Freestyle BMX star Nikita Ducarroz who took a stunning bronze medal. She followed that up by taking the European Championship title in Moscow in November and now finishes the year with RASOULUTION at her side.
When Nikita and RASOULUTION started talking about her joining the agencies’ roster of athletes, we immediately felt like there was something truly unique about her.
Born in Nice, France, to a Swiss father and an American mother, Nikita grew up fluent in French and English while spending school months in Northern California and summers in Geneva. Scrolling through videos on YouTube, Nikita discovered BMX: “I’m not sure if I found BMX or BMX found me. Through some YouTube videos, as an anxiety-ridden 14 year old who couldn’t leave the house, I ended up finding my passion, and the thing that kept me going. From the moment I stepped on my BMX, I couldn’t stop. Everything from the challenge, the creativity, the freedom, to the family and community that came with this amazing sport. I haven’t been able to look back since.“
After spending days and nights at the skatepark, Nikita took the big step and started competing. Since then, the 25-year-old rider has finished on the podium overall three times in the UCI World Cup Overall podium three times. 2021 was a huge year for Nikita, taking the European championship win, following 2nd at the World Championships and the 3rd at the Tokyo Olympics.
Mental health struggles are unfortunately quite common among youngsters involved in top level sports, and Nikita had to deal with her fair share of it during her teen years. While it still is a topic that lacks public awareness, Nikita uses her personal experience every day in order to help shed a light on that situation and improve the lives of those affected. To do so, she created the Instagram account @m1ndtricks, showing anyone going through a similar situation how she overcome it and that they are not alone.
RASOULUTION will be putting all their efforts into assisting Nikita be at the top of her game while being able to focus on her riding. We will use our knowledge and experience to establish a partnership strategy for her as well as provide advice on her communications strategy and press relations. It is not every day that you get to work with an Olympic medalist and it brings us a lot of exciting challenges and opportunities.
Header picture: Robert Snow / Red Bull Content Pool