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ATHLETES – New Partners, new signature products, downhill racing and spectacular videos – Gabriel Wibmer’s 2021 Season

Gabriel might be the young-gun in RASOULUTION’s roster of athletes but he packs quite a punch. A dual-threat with his technical trials riding and adrenaline-fueled downhill racing, Gabriel continues to perform in between the tape as well as in front of the camera.

CONTENT – Racing and spectacular videos

Gabriel excelled in what was a uniquely challenging 2021 season. Attending school whilst managing a packed schedule of downhill racing and filming would already be difficult enough without the special challenges a global pandemic brings with it, but Gabriel breezed through all obstacles as effortlessly as his riding appears in his edits.

Attending the UCI Downhill Mountain Bike World Cup in Leogang and Les Gets as well as competing at Crankworx Innsbruck and at the Downhill European Championships, Gabriel delivered solid results despite a challenging pre-season of lockdowns, shifting schedules and studying from home. Far from letting outside forces hold him down, Gabriel focused on improving his riding and used the opportunity to plan and execute several projects. With hundreds-of-thousands of followers on YouTube, Instagram and TikTok awaiting spectacular edits, Gabriel released Late for School 2 in partnership with Canyon and a TV advert for his new partner NEOH that ran nationwide in Austria in the process- just 2 of the standout items on his busy channels.

PARTNERSHIPS – New partners and signature products

Gabriel started the year strong with RASOULUTION’s support, acquiring a number of new partners. The young Austrian’s switch to Canyon bikes was accompanied by a video detailing Gabriel’s new ride and strong campaigns developed by RASOULTION on social media as well as traditional online and print media. Further new partnerships acquired were Fizik, Private Sport Shop and NEOH who were all introduced in a similar high-profile fashion.

Adding to his partnerships, Gabriel and his partner SICK, introduced a signature ‘Late for School’ clothing line. There was also a signature product of Zanier gloves, which he promoted at Crankworx Innsbruck.

RACING – Stepping up into the Elite category and even bigger projects in the pipeline

As the 2021 season drew to a close, Gabriel started his mandatory Austrian military service, an experience that is bringing something new every day. He already has his sights set on his second season in the Elite category and racing the European stops of the 2022 UCI Downhill Mountain Bike World Cup and UCI Mountain Bike World Championships in Les Gets, France. Alongside this, RASOULUTION is working closely with Gabriel on his strategy on and off the bike for 2022 and beyond.

Gabriel Wibmer is without a doubt one to watch out for in 2022.

Photo credit: @marianassmair, Hannes Berger

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