Scottish mountain bike and trials superstar Danny MacAskill enjoyed a busy and quite frankly jealousy-inducing year. With travel options limited for the majority of the year, Danny spent his time at home doing what Danny does, riding his bike. The thing with Danny riding his bike is that it’s virtually impossible for him to contain his creativity. The result is a seemingly effortless onslaught of content that wows his millions of fans and presents his partners in an organic, natural way. Well, that is if you don’t consider his skills to be out of this world.
CONTENT – Back to where it all started
Danny’s first highlight of the year was quite literally a return to where it all began – Scotland’s Isle of Sky. ‘The Slabs’ saw Danny return home to tackle a project that had been on his mind since the filming of his legendary video ‘The Ridge’. In his own words: “The last few years I’ve really been inspired by rock climbers – finding and developing new routes on cliffs unchanged for millennia.”
‘The Slabs’ saw Danny tackle one of the UK’s most scenic climbing routes, the Dubh Slabs, but in reverse. Bringing his unique blend of trials and mountain biking to the 500 vertical meters of uninterrupted slab rock, Danny once again left viewers with their jaws dropped to the floor as he descended a mountain face most of us wouldn’t climb without a rope – on his bike. This video really left us wondering what the most spectacular part was. The view, the riding, or the cinematography?
X-Games and new audiences
Following up ‘The Slabs’ was Danny’s entry for the first-ever edition of the X-Games Real MTB competition. Broadcasted nationwide on America’s ABC Network as well as on YouTube, Danny’s entry not only placed second in the fan vote but introduced his riding as well as his partners to a whole new audience that doesn’t traditionally follow mountain biking.
Extending his reach further were interviews and appearances in TV shows like BBC Breakfast as well as on TV channels spanning the globe from Austria’s Servus TV to America’s CBS and Germany’s NTV as well as countless magazine features ranging from the mountain bike press to major national and international daily papers like The Sun (UK) or Bild Zeitung (Germany).
EVENTS – More edits for his partners and the Drop and Roll Tour
Following up on the success of his first two major short films (which also were backed-up by separate behind-the-scenes edits), Danny set out to specifically film for his partners Endura, Magura and Red Bull, resulting in ‘This and That presented by Endura’ with BMX-Legend Kris Kyle, an episode for Magura’s ‘Who stops you’-series and ‘The Ultimate Red Bull Rampage Experience’.
As travel restrictions eased, Danny also took to the road with his ‘Drop and Roll Tour’ to bring his riding directly to his fans whether that was the Eurobike show in Germany or the season-closing festivities in Austria’s Sölden.
COP26 – Riding 70m high in the air to fight climate change
Closing out a year of highlight-edits and spectacular content, Danny took to the skies for climate change ahead of the UN Climate Change Conference in Glasgow. Challenged by YouTube Originals to highlight the potential of wind energy as key piece of the puzzle to fight climate change ahead of COP26, Danny took his skills and custom Santa Cruz trials bike to a wind turbine factory and performed a trick for each percent of the energy mix that wind energy currently has. Combining his entertaining, spectacular riding with educational facts for a worthy cause, the video ends with what has to be one of the most breathtaking visuals ever recorded in cycling – riding on the blade of a wind turbine 70 meters in the air as the sun sets over Scotland.
Supporting Danny every step of the way
RASOULUTION has supported Danny for 12 years to make sure that he can focus on what he loves most – riding his bike, coming up with crazy ideas and producing breathtaking content for his millions of fans around the world. Next to support with the planning and scheduling of his various shoots as well the logistics of the projects themselves, RASOULUTION’s work includes partner acquisition and communications, securing the financing of his projects, taking care of travel arrangements and bookings as well as supporting Danny and his projects through media placements, interviews and handling his PR and media communications.
Wondering what’s next for Danny? We’d love to tell you, but you’ll have to wait to find out. One thing is for sure – it’s going to be spectacular. What we can tell you is; that one lucky fan gets to be part of it.
Danny is supported by Red Bull, Santa Cruz, Eberspächer, Adidas, Five Ten, GoPro, Endura, Lezyne, Continental, Evoc and Lizard Skins.
Header image by Dave Mackison.