Gabriel Wibmer is pleased join the NEOH family and thus always have a snack ready for in between to give him an energy boost. The only hunger he will fell from now on, will be the hunger for new for trails and new tricks.
Next to Gabriel Wibmer, Germany’s third largest influencers Lisa and Lena, as well as German national football player Jonathan Tah, and many more are convinced of the NEOH bars and their philosophy. The NEOH products are particularly characterized by their low sugar and high protein. They contain 1 gram of sugar, which is around 90% less sugar compared to sweets such as a conventional chocolate bar.
Furthermore the Vienna-based company chose Gabriel Wibmer and the influencers Lisa and Lena to star in their first TV commercials. The spots have been running since February 1st on German TV stations of the Pro7 group as well as on YouTube and social media in the DACH region. From spring on, the spots are also to be broadcast on Austrian television.
Gabriel Wibmer: “When I’m riding my bike, I often forget to eat something and then usually get really hungry after a while and can no longer concentrate as well. Therefore, working with NEOH is very suitable for me. They have exactly the right product for moments like these.”
Alex Gänsdorfer, NEOH CMO and Co-Founder: “Like Gabriel on his bike, NEOH is breaking new ground, too. We stand for the new way of snacking – no sugar and no regrets. Based on this philosophy we have been looking for a young, aspiring athlete and found Gabriel, who knows how to bring the fun of sport to a broad, young and nutrition-conscious audience.”
Picture: Lukas Dürnegger