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Hailing from London, Jake100 has been a highly visible rider for many years. It all started for Jake when he was approached by Nike to feature in their now-legendary LDNR ad-campaign. They seized the opportunity to showcase his back-wheel-heavy approach to cycling and continue to work with Jake after the campaign.

At RASOULUTION, when looking at Athlete management we take a unique approach for each athlete; there is no one-size fits all approach. Depending on the sector of the sport, where a rider is from, future plans and where that riders appeal lies, we ensure that each rider has tailored management and communication strategy to exactly match their needs.

From his early days in the LDNR campaign Jake has built a strong following on social media, and has featured more in mainstream news, that in the industry specific pages.
Building a huge online audience with his edits, Jake eventually became a figure head of a young, urban scene dedicated to creative back-wheel maneuvers dubbed “Bike Life”. With approaching 1.5 million follows on TikTok Jake is now one of the focal points of the industry in the ever-evolving social media window.

Not only do RASOULUTION have a personalized approach to looking after each rider, we also take the same care to ensure each rider fits our agency in all areas, from attitude to outlook as well as their potential in the cycling industry. When Jake joined the roster at RASOULTUION, Managing Director Tarek Rasouli said,“The creativity in his edits as well his positive outlook on life made for a great first impression. When we first talked to him on a zoom call, we instantly had a great feeling about his character. He is absolutely genuine and knows what he wants and is smart beyond his years. We are looking forward to helping Jake develop his career as a bike rider and to elevate his projects and ideas with his partners in years to come.”

Born and raised in East London, UK, Jake grew up riding BMX and playing football.

After a string of knee injuries and surgeries put a halt to his promising career as a footballer, Jake briefly studied physiotherapy before embarking on an apprenticeship as a mechanic at London bike store Paradise Cycles. Working at the shop reignited Jake’s love for cycling and he quickly took to riding the streets of London in every free second he had.

It is important in athlete management to ensure that each person stands out from the crowd whist maintaining authenticity. With Jake this was very easy to identify as he runs the event series and charity under the banner of “Off the Streets”. With events that combine urban street culture with unique cross-disciplinary cycling races like wheelie races and no-front wheel races, the Off the Streets team hope to create opportunities in the cycling industry for young people from disadvantaged backgrounds through education and apprenticeships.

Jake has a new edit going out December 2021 which perfectly showcases his riding style on the streets of London. His long-term partnership with Collective Bikes that has forged the signature C100 model septically for the Freestyle Wheelie market will continue to sell and we look forward to bringing new partners to Jakes side over the coming months and years.