The moment British brand Skarper reached out to us and told us about their idea and their mission, we were hooked. At Rasoulution, we’ve always done everything for the love of two wheels and to get the opportunity to accompany a brand that could revolutionise the industry is what drives us on our day-to-day.
So what is Skarper’s mission exactly? Their answer: “To create high-performance and flexible eBikes for everyone.”
In their pursuit of this mission, the team behind Skarper have developed a clip-on drive system that can transform practically any bike into an e-powered bicycle, all thanks to an innovative system they call “DiskDrive” which transfers the battery power to your wheel through the disk brake, rather than a complex system that would require cyclists to retrofit the majority of their bike. To read more about the tech, head over to their website.
Our first order of business was assisting the British start-up with their approach to communication and media releases ahead of the product launch. We identified the most important talking points, our PR Team got on the phone with journalists around the world and crafted an exciting press release that covered all bases, which has resulted in numerous publications around the world, from dedicated bike media and websites that told the story from a cycling perspective to IT outlets that did a deep dive into the technology behind the Skarper DiskDrive.
Alongside our media work, we’re in the middle of assisting Skarper with their trade show presence, which includes creating mockups of the Skarper booth, trade show logistics, event planning but also showing the brand how they should portray themselves on the world’s biggest bicycle trade show, the Eurobike, which takes place in Frankfurt, Germany mid-July.
We’re extremely excited about what the future holds for our collaboration, so keep an eye on our Journal to find out.