15 years ago, Max Fredriksson discovered the sport of mountain biking. The possibility of watching his heroes not only on the internet but also in real life is what got him so obsessed with this sport. The importance of role models at the beginning of his career and the responsibility that comes with being one of them now himself is what he is talking about in his latest YouTube video, filmed for the Åre Bike Festival.
“It was a SUPER hectic week filled with filming, editing and heavy riding. Åre has played such a great role in my biking career and I’ve had this story in my head for the last year. To finally be able to make a video about it and share it is hugely satisfying.” – Max Fredriksson
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Header Picture: Simon Malmberg Duse