ABUS came to us with a clear mission: they wanted to reinvent their presence within the Mountain Bike industry, from the ground up. This meant new brand ambassadors, new messaging, new content – an opportunity we embraced with open arms.
After working closely together with ABUS to find the perfect ambassadors, a trio of athletes was secured that would be the faces of their new “Driven by Heritage” Mountain Bike campaign – including two video productions executed by us; “Roots of Progression” and “Defining New Lines.”
With successful productions in France and in Germany, the campaigns travelled around the world, generating more than 30 publications and reaching close to 1 million views across YouTube, Facebook and Instagram.
Since those two campaigns, we’ve been working on a number of new projects for ABUS.
Alongside content production, we’re also working closely with ABUS on an ongoing basis in a variety of fields – including communication and public relations, as well as product design, product naming and brand development,
Watch the two videos below and take a look at some of the photos shot by Piotr Staron.