ABUS – Driven By Heritage

ABUS came to us with a clear mission: they wanted to reinvent their presence within the Mountain Bike industry, from the ground up. This meant new brand ambassadors, new messaging, new content – an opportunity we embraced with open arms.

After working closely together with ABUS to find the perfect ambassadors, a trio of athletes was secured that would be the faces of their new “Driven by Heritage” Mountain Bike campaign – including two video productions executed by us; “Roots of Progression” and “Defining New Lines.”

With successful productions in France and in Germany, the campaigns travelled around the world, generating more than 30 publications and reaching close to 1 million views across YouTube, Facebook and Instagram.

Since those two campaigns, we’ve been working on a number of new projects for ABUS.

Alongside content production, we’re also working closely with ABUS on an ongoing basis in a variety of fields – including communication and public relations, as well as product design, product naming and brand development,

Watch the two videos below and take a look at some of the photos shot by Piotr Staron.

Erik Fedko’s Offseason


Troy Lee Designs came to us to give Erik Fedko’s partnership announcement some extra flavor. To do this, we sent Fedko and our in-house racing drone operator and photographer to Barcelona just after Christmas 2019 to ride La Poma Bikepark for a couple of days.

The result: a shot on the cover of one of Germany’s leading Gravity Mountain Bike magazines and a unique racing drone edit following one of the world’s most promising Slopestyle riders.

You can watch the racing drone edit below, as well as find some shots from the shoot in Barcelona below.

Day Out with Dad


The family-oriented bike region of Serfaus Fiss Ladis tasked us with showcasing the bike park and the trails around the idyllic Austrian destination in an action-packed and fun way.

The choice of riders was important: Canadian young gun Jackson Goldstone, who has made a name for himself within the industry as one of the most progressive riders in his age group, and his dad – who have been visiting Serfaus-Fiss-Ladis for a number of years prior, were a natural fit to show family fun, while also showing Jackson’s impressive riding ability as the duo explores the bike park and beyond, all set against the scenic backdrop of the Austrian Alps.

Make sure to watch the video below and scroll down for a gallery of some of our favorite shots, shot by Piotr Staron.

Aaron Gwin’s Downhill Race Clinic

Aaron Gwin__Saalfelden_Leogang_by_Sebastian_Sternemann 185

Saalfelden Leogang came to us with a question: how can we connect professional Downhill racing with our Epic Bikepark Leogang customers?

Our answer: bring one of the world’s best Downhill racers to the bike park and have him share his knowledge with some passionate downhill riders in a two-day race clinic and create a once in a lifetime experience for the attendees. Skills like line choice, race speed, bike maintenance and others were part of the workshop.

Since Aaron Gwin was the one that entertained the bike world with a legendary victory at one of Leogang’s World Cup races without a chain, we chose to work with the multiple UCI Downhill World Cup Champion. We looked after the talent management, the planning of the two-day workshop as well as a video production with the world-class Downhill athlete which was his “Day Off” from competition, right after racing a World Cup the day before in what he calls his favorite bike park.

Check out the videos below and scroll down to see a gallery of photos, shot by Sebastian Sternemann.