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Fabio Wibmer’s Israel is my Playground

Talent Management, Content Production, Global Endemic PR

From Tel Aviv to Eilat and through the desert, we chased Fabio Wibmer around Israel for 10 days straight. The mission: to show the world that Israel is serious about mountain biking and that the desert is one of Europe’s hidden freeride gems.

From concept to execution – everything was done in-house.

To date, the main video has amassed over 5 YouTube million views and was featured globally – on CNN, on Teton Gravity Research, in Austria’s Der Standard, Spain’s AS, Russia’s Vesty, Israel’s YNET and Germany’s RTL and n-tv. In addition, the Behind-the-Scenes video, which dives deep into the production, has gathered more than YouTube 1.5 million views.

To get a taste of the different landscapes Israel has to offer, take a trip from Tel Aviv to Eilat with photography shot by Hannes Berger.

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