Freestyle bike rider, Londoner, YouTube creator: Jake O’Neill, better known as Jake 100, is famous for a lot of things. Born and raised in East London, Jake’s been riding bikes for as long as he can remember, but only started doing wheelies at 13/14 years old. Wheelies became a part of his everyday life after a BMX/soccer injury put him on a bike as part of his rehab process. In just a few short years, Jake has become a household name for riders across the world thanks to his incredible wheelie skills and urban riding.

Since starting his career as a MTB Freestyle Wheelie rider, Jake’s skills have garnered the attention of brands such as Nike and he has launched a signature bike together with Collective Bikes – the C100, which remains a hot ticket item for the brand ever since it launched 3 years ago.