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Years of Experience

Who We Are

RASOULUTION is a sports marketing and communication agency based in Munich (GERMANY).

Our core competence lies in creative marketing and communication solutions in the sports world, focussing on the bike industry.

Founded in 2005 by the former mountain bike pro rider, and opinion leader of the global bike scene Tarek Rasouli, RASOULUTION has rapidly gained reputation over the years. Our strong expertise, creativity, passion, as well as determination, enable us to deliver comprehensive corporate consulting, develop integrated communication strategies, and implement brand affine marketing concepts working closely with both product-driven brands as well as tourism regions.

RASOULUTION boasts a vast network of excellent contacts within the sports scene, the media, the industry and holds a wealth of in-depth sector knowlegde

Who we are

RASOULUTION is a sports marketing and communication agency based in Munich (GERMANY).
Our core competence lies in creative marketing and communication solutions in the sports world, focussing on the bike industry.

Founded in 2005 by the former mountain bike pro rider and opinion leader of the global bike scene Tarek Rasouli, RASOULUTION has rapidly gained reputation over the years. Our strong expertise, creativity, passion, as well as determination, enable us to deliver comprehensive corporate consulting, develop integrated communication strategies, and implement brand affine marketing concepts.

RASOULUTION boasts a vast network of excellent contacts within the sports scene, media, industry, and in-depth sector knowledge.

What We Do

Our core competence lies in creative marketing and communication solutions in the sports world, focussing on the bike industry.

Brand Activation Consulting & Partnerships

Whether you’re looking for an innovative brand launch strategy, sales campaign or if you are on the hunt for the perfect ambassador to represent your brand, we are your choice.

PR & Communication

If your brand has a story to share, we know who should know about it. Our PR team ensures that your message is told in a creative manner, weaving a story around your brand or your services. 

Content Production

A picture says a thousand words, and that’s exactly why what you’re showing to consumers’ needs to impress, to be unique, to be relatable and to be able to generate the new “talk of the town.”

Social Media Management & Consulting

Whether it's publishing great content or listening to your audience, a tailor-made social strategy will allow your brand to reach your desired target group, to build your brand and to increase your brand awareness.

Talent Management & Sports Marketing

We pride ourselves on being able to spot talent early, and to nurture this talent moving forward. Connecting the right talent with the right brand and product is key.

Event Management

From the first event ideas to the execution of a carefully planned event communications strategy and the event itself, at RASOULUTION we are able to manage full event production – top to bottom.

Our Services

Did we get your attention? Read more about RASOULUTION's services in detail and find out what we can do for you.
View Our Services

Clients

What People Say

“Since 2006 The Epic Bikepark Leogang is working closely with RASOULUTION. Next to developing world class events, such as 26TRIX and White Style, which put the region of Saalfelden Leogang on the map globally, the agency also looks after our yearly media relations. With pleasure I look back at 14 years of a successful partnership. Tarek Rasouli and his team develop many ideas and activities outside of the general PR work and our agency’s has a great network inside and outside of the bike industry. The Epic Bikepark Leogang and RASOULUTION share a similar success story!“

Kornel Grundner
CEO of Leoganger Bergbahnen

"Tarek and I started talking after my first FMB Gold event in June 2016 and then started our collaboration later that year. Tarek is a great guy and you can rely on him 120 %. If he never would have told me to get down to Munich for the first time with my injury, I am not sure where I would be today. I can’t thank him enough for the support. But it’s not only Tarek, the entire RASOULUTION team is very professional, a lot of know-how and they show an outstanding work ethic. They are so helpful to help me being able to focus as much as possible on riding!"

Emil Johansson
Professional Athlete

"RASOULUTION is a pillar of the Mountain Bike community. If it wasn’t for Tarek and RASOULUTION, many of the sickest events that have happened in the world wouldn‘t exist and there’s many athletes out there that owe their careers to RASOULUTION. It is like a well oiled German engine that generates the coolest events, riders, brands and content in the riding world, especially here in Europe. RASOULUTION takes care of my whole management, administration and business side which allows me to focus on the creative side – my riding and my video projects. I‘ve been managed by them for over ten years now – ten happy years – which is pretty sick."

Danny MacAskill
Professional Athlete

"I have had the privilege of working alongside RASOULUTION since its inception. Tarek has created a true boutique sports agency that brings cutting edge creative and marketing to their clients. RASOULUTION has grown into its own globally recognized brand and has done it with strong leadership and continuous development of its internal team. The result of this vision and hard work is a world class talent roster, event portfolio and marketing acumen that is second to none in the cycling industry."

Derek Westerlund
Director / Founder Freeride Entertainment

"I've been working with RASOULUTION since 2009 and I could directly experience the benefit of such a long-term relationship. RASOULUTION has been supporting Bormio Tourism (but as well Livigno Tourism during my previous appointment) across various tasks ranging from event organization to product launches, press trips, pr, testimonials, photo and video shooting, content production, storytelling, and destination marketing. Through RASOULUTION support we could gain an extremely broad international media exposure reaching new markets and reinforcing our brand position as iconic road bike destination."

Maurizio Seletti
CEO Bormio Tourism

“I have known Tarek Rasouli for almost 20 years. When I started as chief editor at the BIKE magazine, he had been a professional biker for several years. Even back then I noticed the enjoyment with which Tarek walked through life. With this attitude he built his company. RASOULUTION is now one of the top addresses for innovative sports marketing and communication concepts, for athlete marketing and event management. I hardly know anyone who is as well connected in the bike scene as RASOULUTION.”

Josh Welz
BIKE editor & editor in chief EMTB

"For more than 12 years, ISPO has been working closely and in partnership with RASOULUTION on various projects. Back in 2009, Tarek Rasouli, alongside Danny MacAskill, brought the entire international elite in dirt biking to Munich and organized the BIG IN BAVARIA event, which was very popular at the time. In the following years, RASOULUTION was always a reliable advisor for numerous relevant topics from all areas related to bikes and biking. The excellent network that RASOULUTION has built up over the years is exceptional in every respect and opened many doors for us. We are very much looking forward to the next joint projects.”

Markus Hefter
Exhibition Group Director Outdoor by ISPO & ISPO Munich

"RASOULUTION has been an integral part of the bike industry for many years. The agency around Tarek Rasouli convinces with enormous passion and strong expertise. We also like to rely on the opinion of RASOULUTION for strategic questions. Especially when I think of the expansion of our gravity division, in which RASOULUTION is the number one worldwide and that's exactly why we from Canyon worked together with RASOULUTION closely. Because of their global network there is hardly anyone in the bike industry that Tarek doesn't know. The quality of the riders managed by RASOULUTION is also impressive. With Fabio Wibmer, Thomas Genon and Tomas Lemoine there are also three top stars in the Canyon Collective."

Roman Arnold
Founder and CEO of Canyon Bicycles

RASOULUTION supports me on all fronts, mainly in my marketing as a slopestyle athlete. But RASOULUTION is much more than my management. They also motivate me at events the way friends do! That is just super cool! And that's exactly how Tarek and his whole team are. When I appeared on the slopestyle radar in 2018, I contacted Tarek and was directly convinced by the work of RASOULUTION. The guys from RASOULUTION support me the best way possible and help me to advance in the sport.

Erik Fedko
Professional Athlete

Let’s Work Together!

Interested in seeing what we could do for you and your brand?
  
We’d love to sit down with you, listen to your story and brainstorm about possibilities. Send us a message and we’ll be in touch!
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