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Coming up through the ranks of the bike world as an Athlete and Team Manager and travelling around the world to races as well as working on media strategy and program development, I’ve now “settled” in Munich in a role as Sports Marketing Manager, which is pretty varied and definitely keeps me on my toes. A key focus for me is on Athlete Management, where I look after our riders and their partnerships, ensuring riders can focus on competitions and training, whilst maximizing opportunities and points of return for partners. Away from athletes, I help RASOULUTION provide a complete brand solution for companies from product creation, through traditional marketing, PR and all the way to sales.
Riding, walking the dog and enjoying the outdoor life
Coming up through the ranks of the bike world as an Athlete and Team Manager and travelling around the world to races as well as working on media strategy and program development, I’ve now “settled” in Munich in a role as Sports Marketing Manager, which is pretty varied and definitely keeps me on my toes. A key focus for me is on Athlete Management, where I look after our riders and their partnerships, ensuring riders can focus on competitions and training, whilst maximizing opportunities and points of return for partners. Away from athletes, I help RASOULUTION provide a complete brand solution for companies from product creation, through traditional marketing, PR and all the way to sales.
Riding, walking the dog and enjoying the outdoor life

Coming up through the ranks of the bike world as an Athlete and Team Manager and travelling around the world to races as well as working on media strategy and program development, I’ve now “settled” in Munich in a role as Sports Marketing Manager, which is pretty varied and definitely keeps me on my toes. A key focus for me is on Athlete Management, where I look after our riders and their partnerships, ensuring riders can focus on competitions and training, whilst maximizing opportunities and points of return for partners. Away from athletes, I help RASOULUTION provide a complete brand solution for companies from product creation, through traditional marketing, PR and all the way to sales.
Riding, walking the dog and enjoying the outdoor life
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