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Mercedes Benz Mountain Bike Experience at IAA 2021 – powered by RASOULUTION

The last week Munich hosted the largest and most important mobility trade show of the year, the IAA Mobility. This trade show brought together not only the most important car manufactures of the world, but also gave room to alternative transportation concepts and embraced the bike sector.

You could see the latest innovations of the bike industry all over the city and test them for free. To make this experience of riding mountain bikes even more real, Mercedes, together with RASOULUTION, had built a great test track for all levels of riders on the outdoor premises of Messe München.

To add a little thrill, this course had been spiced with some crazy features including wooden jumps, a drop battery, a flow line and even a section with dirt jumps.

Brands like Cannondale, Haibike, La Pierre and many more were around the course at Mercedes-Benz VanBase with their latest mountain models ready to be tested.


To bring even more mountain bike and action sports atmosphere to the visitors of the IAA, and to make it unique for them and get them really excited, the four professional athletes Simon Moratz, Joseph Forissier, Tobias Winter and Gordon Brown gave three awesome shows per day during the whole week of the IAA, performing at high level and showing their skills in front of massive group of spectators.


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Header Picture: RASOULUTION / Joana Heuberger

Pictures: SAATCHI

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