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Emil Johansson joins protection specialist G-Form

Slopestyle ace and mountain bike rider Emil Johansson has officially entered into a partnership agreement with the Swedish protection specialists G-Form.


“I’ve trusted products from G-Form for a long time now,” said Johansson. “With the training and tricks I do, the right protection is essential to be able to stay consistent, but I also want protection which I don’t notice whilst riding. G-Form is the company I have found that offer just that. I am happy to now be on the team.”

As part of his relationship with G-Form, Johansson will help the company develop new products. Meanwhile, G-Form is excited to watch Emil compete and grow as an athlete over the partnership.

“We are delighted to officially welcome Emil to the G-Form family,” said Rob Kelley, VP, Global Marketing of G-Form. “Without question, Emil’s incredible skills will continue to be showcased on the worldwide stage, and we look forward to working closely with him on next generation protective gear releases.”

Within the past year, G-Form’s overall bike range has received exciting additions of Pro-X3, Pro-Rugged and E-Line guards, creating a complete range of options for all different types of riders and riding styles. G-Form’s patented protective gear technology, called SmartFlex, is created using advanced polymer formulas. All products are designed to allow freedom of movement while minimizing risk of injury by hardening on impact, allowing riders to push their physical limits without sacrificing performance, comfort, or style. SmartFlex is 100% waterproof and machine washable.

Keep up with Emil Johansson’s activities here:


Picture: © Peter Eriksson

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