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BRANDS – 20 years of Bikepark Leogang 

With The Epic Bikepark Leogang being not only Austria’s first bike park – founded in 2001, when the concept “bike park” was almost unkown across Europe – but also being one of RASOULUTION’s first PR clients, we are more than happy to celebrate their 20th birthday with them and, of course, to keep pushing their mountain bike communications in their anniversary season, too. 

As partners in charge of mountain bike related PR, RASOULUTION has played a key role over the last 15 years communicating the news of the Epic Bikepark Leogang, inviting journalists on-site to shred and experience the trails themselves or creating and managing influencer and customer camps, like the acclaimed Race Camp with Aaron Gwin back in 2019. On-site support and press relations during the legendary Leogang World Cup events or the World Championships in 2020 is part of our duties as well. 

This year, in 2021, big parts of the communication revolved around the 20th anniversary, which served as the arc for all press engagement and played an important role in all four press releases that were distributed internationally. Next to that, the organization of press trips, which not only included classic media but also YouTuber and other social media influencer became more important. Aside from individual trips, RASOULUTION organized a two-day Skills Camp for four MTB-savvy influencers, who could improve their skills with coach Jasper Jauch and created awareness for the Epic Bikepark Leogang through their channels. 

The second big on-site event for RASOULUTION this year was the UCI Mountain Bike World Cup hosted by Leogang in early June. The first double header of the season saw the downhill riders joining the competition for the first time in 2021. RASOULUTION provided the daily reports on the awesome and thrilling races in XCC, XCO and DHI and maintained the press relations for all on-site journalists, facilitating interviews, supplying press materials etc.  

“Since 2006, The Epic Bikepark Leogang has been working closely with RASOULUTION. Next to developing world class events, such as 26TRIX and White Style, which put the region of Saalfelden Leogang on the map globally, the agency also looks after our yearly media relations. With pleasure I look back at 14 years of a successful partnership. Tarek Rasouli and his team develop many ideas and activities outside of the general PR work and the agency has a great network inside and outside of the bike industry. The Epic Bikepark Leogang and RASOULUTION share a similar success story!” – Kornel Grundner, CEO of Leoganger Bergbahnen  

 

Pictures: Klemens König & Moritz Ablinger

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