fizik presents new Downhill and Enduro Shoes

Feel the force of Gravita!

With their new Gravita series, the Gravita Tensor and Gravita Versor MTB shoes, fizik have set out to check all the boxes for competition-leading downhill and enduro MTB riders, resulting in shoes that are lightweight and nimble, yet protective and rugged, and able to enhance bike control through the pedals by offering a precise, performance fit.

After months of designing, refining and real-world testing fizik’s team of industry-leading experts, engineers and downhill athletes came up with not one, but two Gravity-riding models. Rasoulution is proud to be part of this project, having consulted on launch strategy, communications’ approach and athlete partnerships.

The new fizik Tensor MTB shoes will be available in a clipless and a flat version, each in the three color ways Black/Black, Grey/Aqua Marine and Red/Black.

Staying true to classic Italian shoe design to goal was to avoid the bulky fit of traditional downhill MTB shoes. Both Gravita models feature lightweight, resilient ripstop nylon uppers and water-resistant, pared-down internal padding together with an all-new Gravita outsole in both flat and clipless versions.

The new fizik Versor MTB shoes will be available in a clipless and a flat version, each in the three color ways Black/Black, Black/Purple and Grey/Mud

We’ve been working very hard behind the scenes to bring this new concept to life. I’m incredibly proud of the team behind the Gravita series and can honestly say that we’ve pulled out all the stops to produce a shoe series that’s designed from the ground up for real world riding in the gravity scene”. – Alex Locatelli, Product Manager at fizik

For more information about the fizik Gravity Tensor and fizik Gravita Versor MTB shoes please visit www.fizik.com.

Tarek Rasouli starring in “the brand explorer” podcast

RASOULUTION founder and former professional mountain bike rider Tarek Rasouli has recently been invited to join the “brand explorer” podcast, held by Dirk Belling. Talking about his life, his background and career within the bike industry, life changing accidents and his newest achievements with Exo-Bionics – a company which built a wearable suit enabling Tarek to take his first steps standing upright again. To listen to the full podcast and learn more about Tarek´s life, click here!

standing upright again – Tarek Rasouli and his Exo suit. For more info about this new technology check the podcast.

Title image by: Yorick Carroux