Gabriel Wibmer Shreds His Local Trails in New All Mountain Style Video

Who doesn’t know the amusing, action-packed clip ‘Late for School’, in which Gabriel Wibmer sleeps in, rides to school in a spectacular way, only to discover that it’s Sunday? Gabriel’s personal bestseller has received more than nine million YouTube views to date. In his latest clip, produced together with his new partner All Mountain Style (AMS), the 18-year old bike-talent shreds his local trails in Osttirol in a spectacular way and shows some stunning tricks.

For Gabriel it’s easy to answer the question “What are your plans for today?”. I’m going to ride. His bike belongs to him like the shoes on his feet and he rides his bike every chance he gets. In his last year at school and with graduation in sight, the 18-year old is planning to focus completely on riding very soon.

In his latest clip, the AMS Ambassador jumps on his bike and sets off to ride the rocky trails. As soon as Gabriel is on his bike he is fully “in the zone” and shows his love of the trails with speed and some challenging tricks. From Whips to Tabletops, to No-Handers and even a Backflip – Gabriel shows a great variety of tricks on his home trails in Bikepark Lienz and at the Grossglockner as he becomes one with his bike. Having the perfect surroundings and trails close to his home he is able to enjoy riding to the fullest.

Gabriel had a blast shooting his new video: “I have known AMS for several years. They make really cool products and I’m very impressed how good they look on my bike. Video shoots are always great and those two days were sick. Together with the crew I had a lot of good times on and off the trails; we knew exactly what we wanted to capture which makes my life a lot easier! I really enjoyed riding my home trails in Osttirol and it was cool to hit the jumps and berms. The more I ride those trails, the better they become. I think there are a few cool tricks in the video and some of them I landed first try which stoked me.”

“Riding with Mini Gabriel, who you see in the video looking like a miniature body double, was really cool. To see younger riders following their dreams and sending it, completed a perfect day on the trails for me”, added Gabriel.

Fabio Wibmer Earns Style Points with Signature Products

Fabio Wibmer’s style and prowess on his mountain and trials bike are widely known and acclaimed. The 25-year-old not only seeks the highest possible standards when it comes to his riding style, but also for the style of his bikes – best shown by the all new signature lines, that Fabio now presents on his partners’ Magura and SQlab YouTube channels.

The true value of a pair of on-point brakes, is demonstrated right at the beginning of the first clip: A quick pull on the lever of the Magura MT5 Fabio Wibmer Signature brake and Fabio’s hectic and busy life comes to a halt, giving Fabio some spare time to go and shred his home trails. Here too, the powerful four-piston-brake in Fabio’s new black-and-gold signature look proves its potential during never-ending nose manuals, precise jumps and steep downhills.

The YouTube star had even more influence on the design of his new cockpit and saddles. In close coordination with Fabio, his partner SQlab developed and produced a range of truly unique products that perfectly match Fabio’s ideas – not only in terms of their looks, but also their functionality. What makes these MTB and Trials cockpits – handlebars, stems and grips – as well as saddles so crucial for his riding is explained by Fabio himself in two video clips.

SQlab MTB

SQlab Trial

“I am more than excited to have two reliable longtime partners with Magura and SQlab that truly answer to my needs and made it possible for me to have such cool signature lines. That way I do not only have the best components for my riding, but also a really stylish look on my bike,” says the young Austrian.

For more information on Fabio’s signature lines please visit Magura and SQlab online.

PEMBREE Enters Pedal Market with Sustainability and Eco in Mind

Pembree

As a contact point, it’s a small but crucial component for every rider and a big step for PEMBREE founder Phil Law. With the market launch of its first flat pedal, the British company is pursuing a modern corporate philosophy that should have long been standard in the bicycle industry: manufacturing excellence, product quality and strength coupled with environmental sustainability. With the launch of its first flat pedal targeted at e-MTB, freeride and enduro, the ‘R1V’, Phil is realizing his long-cherished desire to take on a pioneering role within the cycling industry with “innovative products and green solutions”.

Establishing PEMBREE has been a labour of love for founder Phil Law and builds on his lifelong passion for cycling and bicycle components. The 41-year-old Brit is now making his vision a reality with the newly formed British company; to conquer the bike market with sustainable high-end components made in the UK. With the ‘R1V’ flat pedal, PEMBREE is now launching its first product. Particularly focused on e-MTB, but equally at home in freeride and enduro, riders can look forward to premium sure-footedness that meets the highest ecological standards. “A pedal that is strong, light and tough as nails is essential. Through in-house manufacturing, attention to detail in product development and innovation we have attained a standard seldom achieved by others,” says Phil.

R1V flat pedal: A new level of quality

Designed and manufactured at the solar and wind powered factory in Heathfield (East Sussex), the ‘R1V’ represents the benchmark in sustainably produced quality MTB parts. Costing £199, each pair consists only of high-quality individual components, weighing 312 grams per pedal and has a 5-year guarantee. “It’s our intention to lead the way in the cycling industry with both innovative products and green solutions to ensure we do our part in making cycling a truly low impact sport on and off the bike,” explains Phil about his founding principles.

The PEMBREE R1V elevates the flat pedal to a whole new level of quality and durability. Wherever you ride, you’ll get there with the confidence of a pedal designed and manufactured by PEMBREE. The replaceable traction rails and pins combined with the concave pedal body provide unrivaled grip and support for the rider.

The SKF sealed ball and needle bearings will provide many years of maintenance free riding, coupled with a dedicated spindle seal which will keep even the worst of the winters out. Each pedal has two ball bearings and one needle bearing. All traction pins, bolts and nuts as well as the spindle are stainless steel providing strength and corrosion resistance. The replaceable traction rails and pins are available to purchase on the PEMBREE website.

The PEMBREE promise: “Pedals4Pedals”

The campaign #Pedals4Pedals underlines the sustainable idea of PEMBREE. From day one PEMBREE will have a recycling program that will allow customers to send used or broken pedals from any manufacturer and they will be ethically and responsibly recycled. In return, PEMBREE will issue a 10% discount on new PEMBREE products. Customers can apply for this discount prior to their purchase, and the old pedals can be returned after receipt of the new product; a compostable return envelope will be provided with your purchase.

Go Green: Focus on sustainability and environmental protection

Every component part of all PEMBREE products are sourced as locally as possible to reduce the environmental impact. To ensure a complete and transparent carbon-neutral position, the Heathfield-based company has partnered with the non-profit organization TEMWA. Helping companies achieve their sustainability goals by balancing their carbon footprint, TEMWA have developed methods that promote sustainability. “PEMBREE is an independent business helping to challenge the mountain bike industry to adopt an ethical, transparent and ecologically sustainable manufacturing stance. We are delighted to have a strong partner in TEMWA with whom we can implement our vital ambitions in terms of environmental protection and sustainability,” says Phil.

What’s next for PEMBREE?

Product development is already underway for a lightweight flat pedal targeted on the performance enduro market as well as slopestyle. This pedal will maintain all of the green elements of the R1V pedal but will drive down weight and focus on top level performance for the more weight conscious riders. Quality will not be compromised, and it would also come with a 5-year guarantee.

PEMBREE’s flat pedals ‘R1V’ are now available at https://pembree.com.

For more information about PEMBREE go to:

Instagram: https://www.instagram.com/pembreeuk/
LinkedIn: www.linkedin.com/company/pembree
Website: https://pembree.com

#Pembree #Pedals4Pedals